Product Shots

M&B - Fashion House:

 DECLINE - Record Label:

 ZODIAC - Theatre:

D&AD - Touring Art Gallery

As far as I can see there are 3 potential directions or focusses for this brief:

• Travelling/touring gallery
• Open to anyone
• Art appreciation to aid recovery

I've had a go at addressing all 3, but so far quite like the 'bigger picture' approach as it leaves a lot of scope for conceptual branding and marketing techniques - something this brief demands.

Zodiac - Poster Development

Poster variations.

A series of posters promoting 5 productions at Zodiac playhouse.

I knew I had to stick to the conventions laid out in the stationary for this, which was really challenging but a lot of fun actually! It was really refreshing to design a poster in this way, and I think the result is something quite unique. The last picture is the layout I chose for all 5 productions.

It's absolutely essential for me to print type layout tests these days. It just looks so different on screen than it does when printed.. If you wondered why I felt the need to print these!

Decline - Stationary

Testing placement of the logo and how the stationary works as a whole.

Decline - Stencil

I wanted to give this identity a hand rendered quality, something that the record label could produce themselves, and a method with which they could brand other merchandise or products. I also wanted to produce something reminiscent of the punk zine culture of the 80's/90's.

I tested the stencil on a variety of cheap stocks, again reflective of the cheap handmade zines of previous years.

M&B - Clothes Tags

Development

Just a few shots of the development process for the clothing tags.
I decided to utilise the 3 elements of this brand - the pattern, the pink colour and the foil blocking - and divide up the clothing lines in the same way, each element representing a different range of clothing.
This could then be taken a projected around the entire store. Awesome.

Decline - Business Cards

Business card layouts