M&B - Brand Development

More logo / layout variations.

New colour palette
It's been really difficult trying to get the tone of voice right here, I didn't want it to be too masculine or too cheap looking - but I wanted to steer away from some of the more traditionally feminine stereotypes. I think this new colour scheme achieves just that.

M&B - Brand Development

Having trouble picking a colour palette for this brand - I don't want it to look cheap or too masculine, and sadly the block shapes kind of lend themselves to a more masculine design.

After much farting around I've decided on shades of grey and a yellow foil.

Zodiac - Business Card Development

I know I have spent a long time messing around with this layout - but I've had lots of little bits of feedback on changes that I should make. Most people felt it looked a little cluttered with various point sizes and with everything being so tiny. The differences here are very subtle changes in the leading and sizing, but I think it makes a huge difference. This layout is DONE.
(I'm using the one at the bottom)

Tess Beighton - Development

Prototype appointment card.

Reasonably happy with the layout - I've tried to keep it consistent with the business card where possible.
The back of the card is cut from one sheet of printed pattern, which will eventually be screen printed with a gradient. It's cheaper to pay for the screen and paint when printing such a large quantity - than front the costs of the digital print room...Plus I want to experience of screen printing these myself, I wouldn't gain anything from having these digitally printed.

Tess Beighton - Development

Layout variations for Tess's business card.

I was still trying to decide whether or not the business card and appointment card were going to be combined at this stage.. it's quite a challenge to fit so much on such a small format.
I decided to split the two in the end, in order to achieve a more pleasing layout, but also because it struck me that it wouldn't really make the process of printing these any easier or cheaper in the long run.

Tess Beighton - Identitiy

Business Card / Appointment card

So, the main concern with this project is the budget. I'm trying to find as many ways as possible to keep the cost of this down - whilst maintaining a high quality design and finish.
I've decided on screenprinting because:

• It's relatively cheap
• It adds a tactile quality
• It will give the illusion of an expensive print finish
• Hand printed will feel more personal - like the service she provides (I've thought about this, honest).

I am trying to get a design that will be easy on ink usage and easy to align. It would be beneficial if one side was just a repeating pattern, or something that didn't have be aligned - But I'll only do this if it's the appropriate solution.

Lastly - again to save on cost of having to print multiple formats - I'm trying to find a way to combine both a business card and an appointment card that she can leave with her students as a reminder of their next session. This is also quite nice as it implies that whoever takes a business card is also booking an appointment - cheeky.

Tess Beighton - Identitiy

Digital Development

There were a few issues with some of the designs looking more like a 'B' - Think I managed to rectify this pretty easily though. Quite like the autumnal feel of the orange and yellow colourways as well - in keeping with the tone of voice and her original branding