Wednesday 10 November 2010

Tess Beighton - Identitiy

Business Card / Appointment card

So, the main concern with this project is the budget. I'm trying to find as many ways as possible to keep the cost of this down - whilst maintaining a high quality design and finish.
I've decided on screenprinting because:
  • It's relatively cheap
  • It adds a tactile quality
  • It will give the illusion of an expensive print finish
  • Hand printed will feel more personal - like the service she provides (I've thought about this, honest).
I am trying to get a design that will be easy on ink usage and easy to align. It would be beneficial if one side was just a repeating pattern, or something that didn't have be aligned - But I'll only do this if it's the appropriate solution.

Lastly - again to save on cost of having to print multiple formats - I'm trying to find a way to combine both a business card and an appointment card that she can leave with her students as a reminder of their next session. This is also quite nice as it implies that whoever takes a business card is also booking an appointment - cheeky.

1 comment:

  1. These business cards may describe her personality but they don't communicate what is probably the most important info of her being a guitar instructor. Could you play with shape at all? Or use some subtle iconography.

    If you are concerned with finance it could be cheaper in the long run to double the scale and create an appointment card so that the business aren't given out so frequently.

    We though some seemed a little corporate but this could be corrected by altering the weight of lines and layout etc...

    The bass clef is a good idea but isn't obvious!

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