Thursday 4 November 2010

Zodiac - Alternate Logo

Some useful feedback from Graham today suggested that I echo the triangular shape of the 'A' to tie the brand together a little better. This is a massive pain in the arse, as I've spent the last 2 days prepping some screens to foil block the business cards, but I'm glad it was pointed out. There was also an issue regarding the fact that a triangle is an arrow - it points to things. Which isn't so bad on the front of the business card where it becomes more about the print finish, but on the back of the card it is the first thing your eye is drawn to, and you automatically look to where you are being pointed to.. I think this new design rectifies this a little. Less like an arrow, more like a shape that can be identified as a brand. Nice.

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