The things up for debate were as follows:
- The Ofcom guidelines -
- Why were they mentioned in the brief in the first place?
- Are they there to be tested?
- How can we push this as far as the boundaries will let us?
- Sell imagination as an illegal activity/substance?
- Sell imagination as something that is bad for you
- Sell imagination as something more important than other daily activities, i.e brushing teeth
- Imagination as part of your 5 a day - RDA of imagination.
- What is it about a teenage lifestyle that a 9 year old aspires to?
The concept changed from 'Imagination in mundane situations', to
'Imagination is an addiction, feed the addiction'
This concept allows us a lot more scope for ideas, more so than our last, which would've lead us down a very straight path to a shite, generic resolution. I also like the potential for breaking the rules here, I think the further we push this the better our chances of winning will be, or at least the more attention we'll get during the marking process. Which surely isn't a bad thing. Obviously some of our thoughts here are a little extreme, but I always think it's best to get everything out at the beginning, then rein it in a bit.
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