Design for Distribution - Starting points

There's quite a few starting points from the 'Cool Climate' brief that I'm liking the sound of.

• Find a jumper you like
• Face your elephant (already been done to a really high standard though) http://www.youtube.com/watch?v=AUXfEF-T9OA
• Never stop dreaming
• Think
• Share stuff

Im not sure wether I can answer these without climate change in mind, some of the issues here are easily applied to any situation.

I am feeling quite positive about facing the elephant, as it has associations with facing your fears or worries, it doesn't seem like something I'd get bored with.

If I discard the sustainable context for this however, it does leave me in a similar position as before.. what the hell is the context going to be then?

Regardless, I'm going to generate a whole lot of ideas based around these concepts tomorrow before I go to work, and hopefully get a few story boards posted as well. I'm falling into the trap of note taking and not designing again.. Need to keep an eye on that!