So after yesterdays crit I found it is necessary to give a bit of clarification as to the audience/tone of voice of each identity that I'm working on - both for myself and anyone trying to understand what I'm doing!
It's just something that I never got round to formally stating so - here we go.
ZODIAC THEATRE.
Tone of voice
- Sophisticated
- Cultured
- Art Nouveau
- Has heritage / historic
- A little gothic / has an air of mystery
- 30+
- People with an interest in history and heritage
- Cultured
- Intelligent
- Eccentric
DECLINE RECORDS.
Tone of voice
- Aggressive
- Immature
- Hand-rendered
- Viral
- Cheap Production
- 15 - 30 male dominated
- Punk/skate culture
- Reasonably intelligent
- Teenagers with no jobs and no money
M&B FASHION HOUSE.
Tone of voice
- Slightly alternative
- Ready-to-wear (mid range pricing)
- Made to last
- Classic items with a twist
- 18 - 30 females
- Not concerened with changing fashions
- Has own individual style already
- Confident
- Opportunist
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