Zodiac - Brand Development

After 2 and a bit years on the course, I finally got 'round to doing some swirlies. I also got 'round to remembering how horrifically painstaking they are and how I probably won't do them again for a long time. So much for a quick turn around. Quite like the direction for this one, it's got the opulence of a theatre house, but it's still mordern.. without the need to be all lit up like the Apollo logo.
It's pretty shocking, but a lot of the bit West-end theatres don't even have a brand as such - and just rely on their fame alone to attract visitors - so in a sense this is pretty original!