I want to go for a hand drawn approach here. I think hand drawn type can look a bit weak unless it's had a long time spent on development.. A nice short cut is basing the type on a typeface that already exists, or in my case - just picking up the elements that I particularly like.
Got a few synonyms from Thesaurus.com to help speed this logo design up as well - I want something solid for this identity by the end of the day.
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