Zodiac - Stationary Development

 Logo alterations

Had a bit of a discussion about these logos, the general feeling is that the symmetry is very feminine, and as the company has no biased towards a male or female audience, symmetry should possibly be avoided. The most positive feedback has been aimed at the non symmetrical variations - so this is the direction I will take.


Business card variations

I much prefer the reversed out version here - I'll stick with that for the rest of the branding as it fits the tone I'm going for, bit mysterious, especially in black.
I'm going to consider the colouring, if any, when I get to the print stages. I'd like any colour to be in the form of an extravagant print process... foil blocking I think - again this fits with the tone and the eccentricity of the target audience.


Development
Variations based on original design direction, only really happy with the 3rd one down.