Typeface I went for was Serifa Std, sounds like I made it up - but I swear it's real. The other variations are just custom jobs.. they all look a bit too angular though, a bit too technical.
Tuesday, 12 October 2010
M&B - Brand Development
I decided on a serif typeface quite early on - mainly just to contradict the standard for this kind of company.
Typeface I went for was Serifa Std, sounds like I made it up - but I swear it's real. The other variations are just custom jobs.. they all look a bit too angular though, a bit too technical.
I like the last two on this page - I think this logo is getting to the finalised stages - I'm going to do some bits by hand now, my main concern is the ampersand, as this is will influence any 'imagery' used in the stationary.
Typeface I went for was Serifa Std, sounds like I made it up - but I swear it's real. The other variations are just custom jobs.. they all look a bit too angular though, a bit too technical.
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this image seems to contradict the type you have on the business card. You could do to consider other stock/ colour options.
ReplyDeleteCould the business card relate to fashion more. Eg, a price tag as a business card.