Feedback

 Got some really helpful feedback today, despite previous concerns about not being at a stage where feedback was appropriate. The overall feeling was that I needed to exploit the potential a lot more - which is fine because I'm well aware that I haven't yet - and that is of course the point of this brief.
Feedback on the logos was all very helpful as well, and the areas of confusion only highlighted aspects of this brief that I haven't yet addressed - things like audience and tone of voice have all obviously been considered but not stated anywhere.

Where now?

• Define audience, target market and tone of voice for all 3 identities contained in the brief
• Makes it easier for other people to understand
• Gives me more clarity
•  Rework all logos based on feedback and then move on - not going to touch them again after this
• Starts to speed things up
• Allows me to progress on to the things of real importance
• Get context blog up to date
• Consider formats and print finishes to take stationary forward - start to consider individual merchandising.